The iPhone XR, one of the best Apple releases
Although Apple does not provide official sales figures divided by specific products, there are some research companies that give this type of data. This time it was the research firm Omdia which has published very interesting sales data of each of the equipment sold in 2019 and 2018 and there is no doubt surprises.
According to this data, Apple sent a total of 46.3 million units of the iPhone XR throughout 2019, which far exceeds 2018 sales that were 23.1 million units. But this was not the most interesting fact, since it can also be clearly seen that the iPhone XR also far exceeded the iPhone 11 by several million units. But this can become understandable since the iPhone 11 in 2019 was available about 3 months approximately, while the iPhone XR was available all year.
If we continue to see the sales ranking, we observe that the range caps of other brands do not appear in this ranking. In the third place of 2019 appears the Samsung Galaxy A10 With 30.3 million units and if we keep going down we see that the iPhone 11 Pro Max and the iPhone 8 are in sixth and seventh place respectively.
Apple retains leadership for the fifth consecutive year
If we look back, Apple has held first and second place in this ranking for five consecutive years. But we must bear in mind that Apple The models available for sale are very limited. Each year it presents three or four iPhone, but other brands present several terminals quarterly so it is logical that sales intensify in a specific model of the company. Globally Apple is not in the top selling position for the same reason, the rest of the brands have a great diversity of equipment of a wide range of equipment.
What can be made clear from this data is that Apple’s strategy of launching an economic iPhone has worked quite well. The most expensive terminals of the company have not stood out in the rankings but the most economical yes, and this must be the path to be followed in the future. The launch of the iPhone 9 in the coming months could end up refloating these very interesting figures, by giving the public more ‘basic’ an economic iPhone with lower benefits.
And you, what do you think about this ranking? Leave us your comments in the comment box.