Apple will not attend the SXSW festival because of the coronavirus

SXSW Festival

As it happened with the MWC 2020 of Barcelona, the big companies are starting to cancel their presentations at the SXSW that is planned (in theory) to be held this March in Austin, Texas, because of the famous worldwide coronavirus epidemic.

For a week it makes this city the American cultural capital. Music, cinema, technology and videogames meet every year at the South By Southwest Festival. A multitude of events, conferences, presentations and concerts that will bring thousands of people from all over the world to Austin. Apple TV + planned an event to present its new series and has canceled it.

Apple confirmed last night that it is retiring this year from the SXSW for fear of the coronavirus. The company had planned to release three new Apple TV + originals at this year’s festival, but seen as the spread of the virus continues, now stronger in the US, the event has been canceled.

As the magazine has published Variety, Apple withdraws from the SXSW. He joins other big companies that have already announced his retirement from this festival, such as Facebook, Amazon, Twitter, TikTok and Intel. Despite all these significant casualties, the organizers of the SXSW festival are not planning to cancel it at the moment. For now, of course.

The director of health authority of Austin Pubic Health, Mark Scott, has said that they continue to evaluate the development of the epidemic, and that at the moment there is no evidence that closing mass arrivals of people to Austin is the safest. They keep monitoring the situation every day.

Apple planned to release three series for Apple TV + at an event within the SXSW. “Beastie Boys Story” by Spike Jonze, the animated series “Central Park” and the documentary series “Home”. The company also planned a “Little America” gathering with creators Kumail Nanjiani and Emily V. Gordon.

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