Apple initiatives for International Women’s Day

In addition to the new Today at Apple sessions, to celebrate International Women’s Day, Apple offers specially selected collections in the Apple TV app, podcasts and themed books, featured apps on the App Store and a new challenge on the Apple Watch. “Create as you” created by Aurélia Durand for Today at Apple.

apple women's day

In March, the stores will hold Today at Apple sessions of the series “Create like you “: customers and customers will be able to take inspiration from the stories of the various guests to put their creativity to use on difficult and stimulating themes. Aurélia Durand, who created the artwork for the collection, will hold an Art Lab with iPad on March 7 at the Apple Champs-Élysées.

The sessions will give emphasis on women of great charisma who use creativity and expressive means such as photography, design, technology, business, music and cinema to tackle difficult issues, explore new perspectives and make a positive contribution to the communities in which they live. For example, in the new Music Lab with the songs of Alicia Keys, participants will be able to take inspiration from the artist’s creative process and remix a personal version of his latest hit “Underdog” with GarageBand on iPhone and iPad.

In March, the App Store will highlight every day the creations of developers, designers and entrepreneurs. In addition, a special collection available today through the Apple TV app highlights women who are revolutionizing television and film storytelling. The selection includes Bold New Voices, Women Directing Women, Rebellious Icons and Recent Watershed Moments on TV, all from the rich offer of original Apple TV + series and films, from the blockbusters of the moment to buy or rent, from the most popular streaming apps and Apple TV channels

A selection of podcasts Apple titled “Changing the Narrative”Will celebrate the tales and stories of women who make the difference by breaking the narrative schemes. Again, starting March 8 Books Apple will collect a series of titles suggested by highly charismatic female characters.


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