Apple celebration in the Store

«They create», the sessions of Today at Apple that will star women

The highlight that we will see in this month of March is a 5000 sessions of Today at Apple sessions called ‘They create’ which will be held in all Apple Stores in the world. These will try to give prominence to creative women in different fields. Among these, photography, design, technology, finance, music or cinema stand out above all.

The Apple Senior Vice President of Retail + People He wanted to make the following statements:

Celebrating the work, spirit and contributions of women is very important for Apple. We are delighted to be able to give the International Women’s Day recognition it deserves with our ‘They create’ sessions, in which everyone who visits our stores can be inspired by some of the most enthusiastic and innovative creatives in the world.

International Women's Day Apple

As of today, anyone can sign up for two new Today at Apple sessions. One of these is a session focused on Alicia Keys which will invite participants to reconstruct the theme ‘Undergog’ using Garageband on iPhone or iPad. The other session is focused on the Art Studio called ‘Play with your portraits’ which is inspired by three artists from New York, Tokyo and Warsaw. In this case you can transform a normal photo into an authentic work of art through the iPad Pro Procreate application.

Apple services will give the voice to women

In addition to these Today at Apple sessions, women will also be honored in the App Store through a series of applications and games that will be updated daily. All of them will be developed or designed by women

In addition to the App Store, the Apple TV application will also be dyed purple and will mainly display content that They are created or starred by women. In this way they want to highlight the work that women do in this sector that is changing radically. In this collection on the occasion of International Women’s Day, such interesting content as Bold New Voices, Women Directing Women, Rebellious Icons and Recent Watershed will be included.

And to all this they must also add the book recommendations that will make great women in Apple Books, as well as a selection of Podcasts called ‘Inspiring Women’.

And you, what do you think about this initiative that Apple has taken?

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